(Source: Advertising Agency: Saatchi & Saatchi, UK) This UK ad was used for a children’s charity to promote their non-profit and shows a child’s hand “picking up” the bus as if it were a toy. (Source: Visa, Wellington On A Plate Culinary Festival; TBWA) This ad in New Zealand was used for a contest at Wellington On a Plate that centered on customers using their Visa cards.(Source: Valley Metro; R&R Partners) In light of the holiday season, this non-denominational gingerbread themed wrap was created to promote Valley Metro rail stops as safe places for homeless youth. (Source: Visa; TBWA) Visa used this wrap in the United States to encourage the public to explore the world and watch the 2010 Winter Olympics in Vancouver.To allow people to believe that Mc Donald’s is the kind of partner portrayed in this ad would be a complete failure on our part to serve as an honest and trusted resource for LGBT people and our families to help make informed decisions in the marketplace.” Well at least Mc Donald’s isn’t blatantly pandering to the LGBT community in New Zealand: The chain’s restaurants there are blocking gay and gay-friendly websites from being accessed on its free Wi Fi connection.The Internet access, now available in 132 New Zealand locations, won’t let visitors check out sites like Gay NZ.com, NZDating.com, and the support service group Rainbow Youth’s site.(Source: Amnesty International; School of Visual Arts) This wrap for Amnesty International promoted awareness of children that are forced to become soldiers instead of going to school. S.) This ad was used in Australia to promote Community First Credit Union by describing their loans are “surprisingly flexible”.
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Remember that time Mc Donald’s tried reaching to gay fans of heart disease and cholesterol spikes with that France-only ad featuring a son coming out to his father? while Mc Donald’s has continued to distance itself from the LGBT segment in the United States.