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Selector .selector_input_interaction .selector_input. Selector .selector_input_interaction .selector_spinner. Selector .selector_results_container.hover_menu.hover_menu:before,.hover_menu:after.hover_menu.show_nub:before.hover_menu.show_nub:after.hover_menu.show_nub.white_bg:after.hover_menu .hover_menu_contents.hover_menu.white_bg .hover_menu_contents. I decided to study De Angelo's site to see exactly what he was doing right.Nothing in “Top Gun” movie told you to buy Maverick’s brand of sunglasses or join The Navy.But the movie “sold” both products to hordes of people. Below are 3 storytelling methods I’ve used in some of my most profitable sales letters, emails and other marketing campaigns..action_button.action_button:active.action_button:hover.action_button:focus,.action_button:hover.action_button:focus .count,.action_button:hover .count.action_button:focus .count:before,.action_button:hover .count:bullet.
They are the authors of the conversation they are having in their mind, about their problem and your solution. The most indispensable of these tools is knowing your customer. When you can truly get inside the customer’s head and their heart, you will write the kind of copy that they will read all the way through because it speaks to them about their problem/desire and your solution in the same way they “speak” to themselves about these things. When you fail to get inside the customer’s head, you end up writing the same kind of “hype-y,” come-on, sales pitch copy that they’ve seen over and over—the kind that makes them hit “delete” key or crumple it up and shoot a three-pointer into the wastebasket.The sickest thing is that for a moment I even considered typing my credit card address, until I awoke from the hallucination and realized it would be hell to get him to stop charging me money.His real name is David De Angelo, and once I had the wherewithal to do a search-binge on him, I found numerous consumer complaints from women who claimed that he wouldn’t stop charging them after they asked to unsubscribe.I did not invent any of them (they’ve been around for centuries). But they’re simple, easy to write, and get the job done.This is one of the most common landing page stories.